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3xposure.
POSTS AND CAMPAIGNS
Contrast.
Promoting the student gala night of the year in partnership with the local Kelly O'Bryan's. Did you get the Scarface reference?
5 Days For The Homeless Campaign
Announcing MSA's collaboration with the charity program, together with the schedule for all events. I decided to use the MSA color scheme to emphasize the partnership with the 5 Days orange.
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RE-
BRAN-
DING
Working with multiple teams counting almost 25 people, I decided to conduct surveys to understand what were the specific traits of each club's image that made it work and what characteristics and offers made them unique. With the results, I was able to craft specific results for each club with longevity and continuity in mind, creating marketable opportunities and images that make management now and in the future proud to represent the student body in different areas of study.
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Marketing Club
After intense design thinking sessions with the club, we decided to continue using the same color scheme they had previously as their social media theme but to give a certain tech-savvy and modern approach to simplicity and professionalism.
Consulting Experience
While analyzing the consulting club's past promotional strategies and values, it was clear that the whole side of them connecting students with consulting companies was undercooked. It's not just a club, it's an experience that you can learn and put on your resume.
Public Speaking Club
As a newer club in UBCO, we wanted to promote what they do, confidence and simplicity. A highly marketable logo that englobes their presence as something starkly attractive and different.
Accounting Club
I opted for modernity and a minimalistic approach to create a new face for accounting at UBCO.
On the lettering, I incorporated a subtle nod to the 'T-accounts' framework in the subject
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HR Club
For human resources, I wanted to show the dynamism of the work instead of relying on more conventional approaches. All the edges direct to different perspectives representing the diverging directions of human behavior.
Sports Management Club
As a new club, I worked very closely with the team to find a solution to create an identity for management students that like or want to pursue careers in the sports industry.
Something I see a lot on campus is how students use stickers on computers to signalize who they are or maybe some interests they have.
Since management students are savvy and always busy on their computers, I thought of combining those two ideas to create a wider representation of sports. Fitting perfectly with the sport's emblem like identity, and star.
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